top of page


​
YOUR MISSION STATEMENT IS THE STANDARD BY WHICH EVERYTHING IS MEASURED AND DIRECTED.
WHEN SOMEONE SAYS "I'M ON A MISSION" IT MEANS GET OUT OF MY WAY, I'M GOING TO ACHIEVE WHAT I SET OUT TO DO, NO MATTER WHAT.
​
THE BEST COMPANIES ARE INSPIRED BY A MISSION. THE BIGGEST FEATS IN SCIENCE AND TECHNOLOGY WERE BORN FROM A MISSION. THE MOST SUCCESSFUL INDIVIDUALS IN THEIR RESPECTIVE FIELDS WERE GUIDED BY A VISION AND A MISSION.
​
YOUR MISSION WILL BE YOUR COMPASS IN EVERYTHING YOU DO.
​
IT WILL BE CENTERED BY YOUR CORE VALUES.
​
YOU WILL BECOME RELENTLESS IN THE PURSUIT OF YOUR GOALS
BECAUSE YOU WILL BE DRIVEN BY THIS MISSION .
REALITY CHECK.
STRIP YOURSELF OF ALL THE BULLSHIT.
NO MORE EXCUSES OR STORIES ABOUT WHY YOU HAVE FAILED OR CANNOT DO SOMETHING. NO MORE LIES TO COVER UP DESTRUCTIVE BEHAVIOURS.
​
YOU ARE WHO YOU ARE RIGHT NOW AND THE EVENTS THAT HAVE HAPPENED TO YOU ARE JUST THAT; THEY ARE EVENTS. NOTHING MORE.
​
IN THE PAST, YOU TOLD YOURSELF STORIES ABOUT WHY YOU COULDN'T DO SOMETHING BECAUSE IF YOU LET GO OF THOSE STORIES, TRIED SOMETHING AND FAILED, THE PAIN OF FAILURE AND REJECTION WOULD BE SO SEVERE THAT HOLDING ON TO THE STORY AND NEVER TRYING WAS A SAFER BET.
IF THIS IS YOU, GET OFF THE SITE AND LIVE A SUBSTANDARD LIFE.
YOU ARE NOT READY.
​
STRIP YOURSELF OF ALL THE BULLSHIT ONCE AND FOR ALL.
​
GET REAL WITH YOURSELF FOR ONCE IN YOUR LIFE.
​
STOP THE LYING AND STOP THE GAMES.
​
YOUR INTERPRETATION OF ALL EVENTS FROM NOW ON MUST EMPOWER YOU.
1
WHAT DO YOU VALUE MOST IN LIFE?
WHAT ARE THE 5 CORE VALUES YOU HOLD TO BE TRUE ABOUT YOU?
2
MAKE A LIST OF 20 VALUES THAT ARE IMPORTANT TO YOU. GO ONLINE AND RESEARCH A LIST OF VALUES AND PICK THE ONES THAT RESONATE WITH YOU.
​
FROM THERE, NARROW YOUR CORE VALUES DOWN TO YOUR TOP 6.
​
AS AN EXAMPLE, MY 6:
​
HEALTH
LOVE (FOR MY WIFE, FAMILY & INNER CIRCLE)
CONTRIBUTION
PERSONAL GROWTH
FREEDOM
RESPECT
​
THESE 6 CORE VALUES WILL BE THE GUIDING FORCE FOR
ALL ACTIONS MOVING FORWARD.
​
THE STATEMENT
WRITE DOWN YOUR MISSION STATEMENT IN 6 TO 8 SENTENCES
3
THIS IS A PROCESS. WRITE IT OUT. FINE TUNE IT WHERE NECESSARY. USE DESCRIPTIVE WORDS THAT EVOKE EMOTION.
​
YOU NEED TO FEEL YOUR MISSION STATEMENT BECAUSE
YOU WILL BE LIVING IT EVERY SINGLE DAY.
​
EXAMPLE:
​
I AM A PORTRAIT OF OPTIMAL HEALTH. MY BODY IS MY TEMPLE AND MY CHISELED PHYSIQUE IS AN OUTWARD EXAMPLE OF MY DISCIPLINE, FOCUS AND SELF-RESPECT.
​
MY FAMILY MEANS EVERYTHING TO ME. I AM THEIR PROVIDER AND I AM THE LEADER, ALWAYS LEADING BY EXAMPLE. MY ACTIONS SERVE THEM. I AM LOYAL TO THE BONE AND THEY CAN COUNT ON ME ALWAYS.
​
I AM A GAMECHANGER IN ALL THAT I DO, ADDING MASSIVE VALUE TO MY COMMUNITY AND IN MY PROFESSION. IN EVERY SITUATION I SEEK A WIN-WIN AND I PLAY THE LONG GAME TO CREATE A LEGACY FOR MY FAMILY.
​
I AM CONSTANTLY EVOLVING, GETTING BETTER, LEARNING NEW WAYS TO BETTER SERVE OTHERS. I AM A LEARNING MACHINE, LEARNING FROM ANY EXPERIENCE WITH A GROWTH MINDSET.
​
FREEDOM IS EXTREMELY IMPORTANT TO ME. I DECIDE MY FATE ALWAYS. MY ACTIONS ARE NOT DICTATED BY ANY OTHER MAN.
​
I GIVE RESPECT AND EXPECT RESPECT IN EQUAL MEASURE. I VALUE THE GOOD IN PEOPLE AND SHOW MY APPRECIATION FOR THEIR GOODNESS.
​
HAVE YOUR MISSION STATEMENT ON YOUR PHONE, IN YOUR OFFICE, AT HOME SOMEPLACE MEANINGFUL. REVIEW AND FINE TUNE THIS WORKING DOCUMENT FREQUENTLY.
​
ALWAYS BE TRUE TO YOUR MISSION STATEMENT
​
THE GREATER THE TRANSPARENCY, MORE LIKELY YOU WILL STAY TRUE TO YOUR MISSION.
COMPANIES SHARE THEIR MISSION STATEMENT ON WEBSITES AND TO THEIR SHAREHOLDERS ALL THE TIME. SHARE THE STATEMENT WITH:
​
YOUR LIFE PARTNER
YOUR FAMILY
YOUR COACH
YOUR INNER CIRCLE OF CLOSEST FRIENDS
ACCOUNTABILITY
SHARE THE STATEMENT WITH YOUR INNER CIRCLE.
4
YOU ARE YOUR MISSION. YOU DON'T GUIDE YOU. YOUR MISSION DOES.
​
YOUR MISSION IS IN LINE WITH YOUR CORE HABITS.
​
EVERY SINGLE DAY THERE IS A SPECIFIC INTENT:
​
YOU KEEP THE MAIN THING THE MAIN THING AND YOU
GET SHIT DONE.
ALWAYS.
LIVE THE MISSION
BE TRUE TO YOUR MISSION EVERY FUCKING DAY.
5
bottom of page